All posts tagged: social reputation

Leah Busque, Featured Speaker at SXSW 2013

We’re very excited to announce that Leah Busque will be joining Tim Ferriss, Jane Pratt, Peter Thiel, and other impressive thought leaders as a featured speaker for SXSW Interactive 2013. Leah’s talk — “Reputation as a Currency: Is the Resume Extinct?” — will center around the role that trust mechanisms such as ratings and reviews have played in the evolution of online transactions. She’ll discuss how social capital, which is fundamentally changing the way we think about markets, power, online connections, and personal identity, is replacing the credit score in our new digital society. Need a little trust talk to tide you over until SXSW? Read Leah’s Huffington Post column, “The Role (and Future) of Social Reputation.”

Rachel Botsman: The Currency of the New Economy is Trust

Trust means an awful lot to us here at TaskRabbit. It’s why we make sure every single TaskRabbit is background checked, it’s why we built out a robust reputation engine complete with ratings and reviews, and it’s why our founder talks about trust and social reputation to anyone who will listen. This is why we were so excited to see this incredible TedTalk from Rachel Botsman — a woman who’s been a constant source of inspiration to us here at TaskRabbit. Take twenty minutes to be as inspired as we are by Rachel’s talk:

The Role (and Future) of Social Reputation

Do you know what kind of social reputation you have? Better question: do you know what social reputation is? All those ratings, reviews, stars, and badges you earn through being a stellar online citizen make up your social reputation. Maybe you’re a dynamite Airbnb host, a member of the Yelp Elite Squad, or a responsible and friendly eBay seller. However you earned your stellar rep, don’t you wish you could use it to your advantage? In her last Huffington Post column, Leah discussed the evolution of online trust and pondered what might happen if her social reputation could follow her from one company to another. In this week’s column, “The Role (and Future) of Social Reputation,” she pushes the question a step further: What if your social reputation could replace your resume? What if it could replace your credit score? Here’s a sneak peak: We find our homes on Craigslist, score our most treasured items with eBay, send gifts via Amazon, and order dinner through GrubHub. There’s no denying it, we’re all creatures of the …

The Evolution of Online Trust

Cultivating a trusted marketplace is something we take pretty seriously at TaskRabbit, so much so that Leah decided to tackle this very topic in her latest Huffington Post column, “The Evolution of Online Trust.” She shares a bit about the efforts we make to build transparency and authenticity into the experiences of both TaskPosters and TaskRabbits, and also turns an eye toward the future by pondering what happens when online companies work together to make social reputation a currency. Here’s a sneak peak: Trust is the mechanism that inspires people to expect good things from other people and products. Expecting good things isn’t just what keeps us coming back to brands we love, it’s what leads us to try new products and services in the first place. As an entrepreneur, it seems clear that this simple reality should fuel every decision about how to build a product, grow a community, and structure a business model. It’s foundational. We shouldn’t be asking ourselves if trust matters or how much, those things are self-evident. The only question …