TaskRabbit Gets a Brand New Look
You may have noticed that things look a little different around here. Today’s the day we finally get to flaunt our brand new design — and boy, are we feeling fine. We checked in with our very own Nazir Agah, who led the redesign initiative, for a look behind the logo. Enjoy, and let us know how you like our new style in the comments. Why a redesign? Why now? “We wanted to simplify. Not only has our B2B product, TaskRabbit for Business, experienced rapid growth, but we’ve also seen an increase in users accessing our product via mobile devices. We tried modifying the earlier rabbit logo mark with some success, but realized that we needed a heftier shift in identity expression. The old rabbit posed some technical barriers, including readability at small sizes. Since changing the rabbit is a pretty significant design decision, we decided to take the opportunity to take a critical look at our visual expression and reevaluate the design as a whole.” The TaskRabbit rabbit was already quite iconic, why the …