All posts tagged: huffington post

Epic Goals

Have Epic Goals? Here’s How to Stay Motivated

In “How to Maintain Motivation When Your Goals Are Epic,” Fast Company‘s Grace Nasri asked several entrepreneurs with pretty huge missions about how they stay motivated. Folks like Arianna Huffington, NASA’s Bobak Ferdowsi, and our very own Leah Busque doled out some lessons from the front lines. From keeping things in perspective to keeping passion at the center of all you do, these tips are at once inspirational and actionable. We hope you take a few moments to read this article today. Call us partial, but we particularly loved Leah’s approach to staying motivated: “I wake up every morning with a singular goal —to push my company as far as I can that day. My company is dedicated to solving a pretty huge problem, and it can be overwhelming to think of the magnitude of this vision. My approach is to choose specific and actionable items to complete each day to move us closer to these goals, and to encourage everyone on my team to do the same. This keeps us on track for accomplishing …

Business Partnerships

Plays Well With Others: Brand Partnerships and Your Business

Entrepreneurs have a natural inclination to go it alone. While this do-it-yourself spirit can help you move forward, adding an element of collaboration into the mix can make you unstoppable. Partnering with another brand lets you broaden your reach, accomplish more with fewer resources, and create extraordinary experiences for your current (and future) customers. These types of partnerships can also spark enormous innovation in product and business. We’ll go into detail on those areas in my next column, but today I’d like to focus on the marketing potential of brand partnerships. When considering whether or not a particular partner would be a good marketing match, I ask myself four key questions: Do the brands mesh well? One of the wisest words to keep in mind when dipping your toes into the co-branding partnership realm is “No.” This isn’t Nascar, where brands can just slap a logo on a car and call it a successful partnership. If brand identities don’t align, if there’s no overarching story that joins your company with your potential partner, just say …

Making the Leap: A Founder’s To-Do List

There are countless pieces of advice available to new entrepreneurs. Guidance on how to efficiently manage time, how to network, how to find investors, and how to build and test a product that people want to buy. Frankly, it’s a lot to sift through. For a comprehensive guide to what every founder needs to do, look no further than our very own Leah Busque. In her latest Huffington Post column, “Making the Leap: A Founder’s To-Do List,” Leah compiled her twenty top nuggets of hard-earned wisdom for new (and veteran) founders. Whether you’re thinking of making the leap into starting your own company or you’re already half-way to the other side, this one’s worth a read. Making the leap into starting your own business is a brave and bold move, and everyone’s path is different. There are plenty of things I wish I’d known when I decided to quit my position at IBM and work on the idea that later became TaskRabbit. Maybe that’s why one of the things I cherish most about being a founder …

How to Hire Extraordinary People

The more than 50 people on our team have totally different interests, hobbies, tastes, backgrounds, and skills, but we also have an awful lot in common. For example, it’s no secret that we’re all culture junkies here at TaskRabbit. We’re also obsessed with sharing, learning, and food. Oh, and we’re all totally product and data-driven. What is this, a cult? Nope, it’s just the results of some really fantastic people sourcing. Our founder knows a thing or two about hiring amazing people (if we do say so ourselves), and she decided to share this wisdom in her latest Huffington Post column, “How to Hire Extraordinary People.” Here’s a peek: Hiring’s tough. It’s not just filtering through hundreds of applications and blocking out big chunks of your day for interviews — those are the simple parts. The difficult thing is the nagging feeling that, despite your best efforts, the perfect candidate will somehow fall through the cracks. This feeling is deepened by screening processes designed for efficiently identifying suitable candidates, rather than isolating the absolute best …

When Your Employees Thrive, So Does Your Business

In her last Huffington Post column, Leah came out strong in favor of company culture. She quickly debunked the myth that a positive company culture can continue to grow organically over time, and underscored the role of culture in everything from recruiting to marketing. This is a favorite topic of our illustrious founder and CEO, so it didn’t surprise us to see her dive even deeper into culture last week in her latest column. In “When Your Employees Thrive, So Does Your Business,” Leah trumpets the importance of creating the kind of working environment that makes employees happy, productive, and creative. Here’s a quick look: As founder and CEO of an early stage tech startup, I get to decide exactly what our office is like. From the SOMA location within a short stroll of some of San Francisco’s best restaurants to the color of the walls (neon green, bright blue, and stark white), I get to help design the space where we work and play and grow. It’s a luxury most people will never have, …

Does Company Culture Matter? Yup.

The culture of TaskRabbit is pretty distinct, in fact — it’s downright enviable. Like many startups, we’ve got ping-pong tables, Nerf guns, and bean bag chairs to spare. We’ve also got an office full of puppies, a TaskRabbit yoga instructor twice a week, and a kegerator. We work in an enormous SOMA loft in a big, open space designed for collaboration. If we want privacy, we grab one of the brainstorming rooms. Oh, and there’s even a bacon platter on Fridays. Our working environment reflects our cultural values. Collaboration, great humor, puppies… it’s also the foundation of everything we build as a company. That’s why we were thrilled (but not surprised) to read Leah’s latest Huffington Post column on why small business owners should care about company culture. Here’s an excerpt: It seems like those of us who run a business can’t go five minutes without encountering the term “company culture.” The phrase is always uttered with extreme adoration, yet the very concept seems as nebulous as it is elusive. I could use this column …

The Role (and Future) of Social Reputation

Do you know what kind of social reputation you have? Better question: do you know what social reputation is? All those ratings, reviews, stars, and badges you earn through being a stellar online citizen make up your social reputation. Maybe you’re a dynamite Airbnb host, a member of the Yelp Elite Squad, or a responsible and friendly eBay seller. However you earned your stellar rep, don’t you wish you could use it to your advantage? In her last Huffington Post column, Leah discussed the evolution of online trust and pondered what might happen if her social reputation could follow her from one company to another. In this week’s column, “The Role (and Future) of Social Reputation,” she pushes the question a step further: What if your social reputation could replace your resume? What if it could replace your credit score? Here’s a sneak peak: We find our homes on Craigslist, score our most treasured items with eBay, send gifts via Amazon, and order dinner through GrubHub. There’s no denying it, we’re all creatures of the …

The Evolution of Online Trust

Cultivating a trusted marketplace is something we take pretty seriously at TaskRabbit, so much so that Leah decided to tackle this very topic in her latest Huffington Post column, “The Evolution of Online Trust.” She shares a bit about the efforts we make to build transparency and authenticity into the experiences of both TaskPosters and TaskRabbits, and also turns an eye toward the future by pondering what happens when online companies work together to make social reputation a currency. Here’s a sneak peak: Trust is the mechanism that inspires people to expect good things from other people and products. Expecting good things isn’t just what keeps us coming back to brands we love, it’s what leads us to try new products and services in the first place. As an entrepreneur, it seems clear that this simple reality should fuel every decision about how to build a product, grow a community, and structure a business model. It’s foundational. We shouldn’t be asking ourselves if trust matters or how much, those things are self-evident. The only question …

How the Sharing Economy is Helping Small Businesses Thrive

Businesses within the sharing economy help busy people live more efficiently while supporting micro-entrepreneurs. But did you know they can also help small business owners set up shop, struggle through the lean times, scale their companies, and even improve their product offerings? Leah’s latest column in The Huffington Post is about just that. Here’s a look: When a person decides to open up a brick-and-mortar business, push “go” on a startup concept, or venture in any other way into full-fledged business ownership, a lot of questions pop up. Questions about money, product viability, staffing, working space, equipment costs, and about whether their company will be welcomed into the market. One question in particular overshadows the excitement of having a great business idea: Is it worth the risk? I’ve witnessed case study after case study of the sharing economy taking this risk off the table for small business founders, and let me tell you: I’m inspired. There used to be only a few inconvenient answers to the question, “How will I finance this?” A founder could …