All posts tagged: Business

Photographer

CameraLends Knows How to Outsource Tasks in a Flash

TaskRabbit superuser Adam Derewecki knows a thing or two about the sharing economy. He built his business on the idea that every photographer (whether they’re a professional or a hobbyist) should have access to the equipment they need to get the job done. He built CameraLends, a peer-to-peer camera sharing marketplace, as an alternative to purchasing expensive camera equipment. Adam relies on TaskRabbits to help with everything from promoting his business to pranking his coworkers. He took a few minutes to tell us about CameraLends and his love of all things TaskRabbit: What’s the mission of CameraLends? “CameraLends is a marketplace where photographers can post their gear for others to rent out locally, and where renters have access to a wide range of high-end and specialized camera equipment. You can think of us like a tool lending library, except the inventory is distributed among people in your neighborhood.” What made you decide to use TaskRabbit? “I’ve been in love with the service since I first heard about it. I can ask the Internet to do things …

Customer Service

Three ROI-Positive Strategies to Make Your Clients Feel Like a Million Bucks

As a savvy business owner, you likely have some understanding of what a customer is worth over the life of their relationship with you. Showing a little extra love now can pay off big time down the road — happy customers breed more happy customers. Here are three of the most effective (and ROI-positive) strategies to making your customers smile. Make it right. Understand that things will go wrong from time to time, but bending over backward to make it right inspires loyalty. Know what would resolve the customer’s issue, and then do a little more to wow them. If complaints aren’t common then the money you spend will preserve, and possibly boost, the lifetime value of that customer. Even in cases where you spend more than the customer is worth, you maintain a happy customer that doesn’t slam you on social networks or declare loudly to everyone in earshot that they shouldn’t bring business to you. Going above and beyond for customers can turn them into advocates for your business — leading to glowing …

HBO Girls SXSW Austin

TaskRabbits and the Urgent Content’s Activation for Girls SXSW 2012

The incredible companies that depended on TaskRabbits to fuel their 2012 South by Southwest experiences inspired us so much, we built a swanky dedicated tool in honor of them. The dedicated SXSW portal makes it easier than ever for brands to hire TaskRabbits for all their Austin needs. With all the talk of Austin in the air, we decided to check in with Staci Perkins — one of our favorite TaskPosters from last year’s festival. Staci was the Project Manager for “Urgent Content’s Activation for Girls SXSW,” a very cool social media initiative to raise awareness of the hit new HBO show, Girls. Could you tell me a bit about the Urgent Content Activation for Girls SXSW? “At SXSW 2012, we ran a social media scavenger hunt to promote Girls, a new show from HBO. People followed, tweeted, and retweeted for free food and drink, eventually earning the show nearly five thousand followers in less than a week. Within two weeks of its premiere, Girls was renewed for a second season.” [pullshow] What was the …

Do Less Be More Productivity

My Productivity Secret: Do Less

Guest blogger Sam Hodges is the co-founder of Endurance Lending Network, a web-based lending platform that connects small businesses looking for $50-500K of debt capital with non-traditional lending sources. Follow Sam on Twitter @HodgesSam. An irony of this blog entry is that I’m writing it a week later than I’d hoped — it’s been a busy week as we accelerate into the New Year at Endurance (a lender to small businesses in the U.S.). Endurance is the second company I’ve co-founded; my experience here (and in a variety of other managerial and investment-oriented roles over the past decade), has helped me define a set of productivity rules I try, not always faithfully, to live by: 1. Triage, triage, triage Some people call this the “80:20” principle — my experience is that ratio is misleading (and a bit trite), so I prefer to think of this as “triage” (what an admissions team at an ER does with incoming patients: they focus first on the ones where time is of the essence). For example, at Endurance our …

TaskRabbit SXSW Austin

TaskRabbit Kicks Off Dedicated Business Product With Exclusive South By Southwest Web Portal

Today, TaskRabbit is thrilled to launch a web portal that makes it possible for businesses of all sizes to fuel their SXSW experience with Austin-based TaskRabbits. The launch coincides with the new TaskRabbit For Business program, a business-facing product that’s more reliable than online classifieds, less costly than traditional temp agencies, and customizable to exactly what a business needs. [pullshow] SXSW 2012 saw dozens of the tech and entertainment world’s most innovative companies and brands, including Airbnb, Bravo, and HBOGirls, relying on TaskRabbit for marketing, event, and on-the-ground support in Austin. “It was awesome to see the organic yet massive growth from businesses last year when we’d just barely launched in Austin,” says TaskRabbit’s Head of Business Development, Victor Echevarria. [pullthis]“Now, with a dedicated TaskRabbit for Business offering and a first-of-its-kind SXSW tool, we’re excited for the opportunity to be the local, background-checked staffing force that powers SXSW Interactive in 2013.” [/pullthis] Building on the existing demand for reliable, trustworthy Austin-based assistance, TaskRabbit’s SXSW portal makes it easy for businesses from anywhere in the world …

TouchOfModern TaskRabbit

TouchOfModern and the Art of Attainable Design

Like many online retailers, TouchOfModern experiences two key challenges during the holiday shopping season: volume and timeliness. Not only do a lot of people want to buy a lot of things from the home decor site, they need those things delivered by a specific date. We caught up with TouchOfModern’s Jonathan Tzou to learn more about how they go about navigating the craziness of December — and how TaskRabbits are helping them do it. What is the mission of TouchOfModern? “TouchOfModern believes truly excellent design can be attainable and affordable for the everyday consumer. We pride ourselves in curating the highest quality designs at the best prices for our loyal members. Good modern design shouldn’t be so hard to come by; TouchOfModern sets out to prove this by performing all of the legwork in bringing said design to customers at unbeatable prices.” How do TaskRabbits help out the TouchOfModern team? “When things get extra busy (and they often do), our fulfillment team relies on trusty TaskRabbits to help get orders packed and shipped out to customers in a timely manner. The help has given TouchOfModern a …

Etsy TaskRabbit Earrings

TaskRabbit for Etsy Spotlight: Down East Attic

Since launching our dedicated portal for Etsy sellers in October, we’ve been thrilled to see the incredible creative entrepreneurs hiring TaskRabbits to help with their shops. TaskRabbits are helping these crafty business owners with everything from product photography to social media marketing, and it’s been an inspiration to witness this remarkable partnership between our two collaborative communities. It’s probably not surprising that our favorite thing about TaskRabbit for Etsy is how easy it’s become for us to identify amazing Etsy shops. To honor the artisans, curators, and entrepreneurs of Etsy (and to validate the countless hours we’ve been spending in the TR office browsing their shops), we decided to start a new series spotlighting TaskRabbit for Etsy sellers. This week we caught up with Adria Moynihan, owner of Down East Attic, to chat about why she decided to start an Etsy shop, the time-consuming aspects of running her shop, and how TaskRabbits are helping her get things done more efficiently. Why’d you decide to start an Etsy shop? “I have always loved antiques and anything …

Participant Recruitment Usability Testing Whitepaper

Optimizing Participant Recruitment: The Key to Making Usability Testing Cheap, Easy, and Scalable

“Let the data make the decisions.” This is the position advocated by Andreessen Horowitz General Partner Jeff Jordan (former CEO of OpenTable, former President of PayPal), and an increasingly popular mantra being adopted by a broad range of companies, both small and large. Despite the tidal shift toward data-driven decision making, many companies (early stage startups in particular) find the acquisition of usable data can be prohibitively expensive. Fortunately, there does exist something of a magic bullet when it comes to decreasing the amount of resources it takes to conduct usability testing: streamlining the participant recruitment process. In the coming pages, I’ll discuss how to spend less time and money on recruiting participants. I’ll also provide details about how to deal with the most common logistical hurdles of participant staffing. In this paper by Head of Business Victor Echevarria, you’ll learn how to spend less time and money on recruiting participants, along with details about how to deal with the most common logistical hurdles of participant staffing. Click the image on the right to read it …

Seasonal Staffing Holiday Help

Dealing With Seasonal Demand

The holidays are time for families to come together, people to celebrate, and business operators to wake up in cold sweats, panicking about how they will manage the seasonal rush. If you’re a retailer, you’re faced with a larger than average influx of customers (a good thing), that may be standing around waiting for someone to help them because you don’t have enough employees in your stores (a bad thing). Even if you’re not a retailer, this is the time of year you add more and more items (holiday parties, client gifting) to your usual 5,000 item To-Do list. I know what it feels like, I’ve been through it. [pullthis]In the Fall of 2010, I ran a digital camera rental company and spent at least 10 hours a week cleaning, packing, and shipping cameras to satisfy rapidly expanding seasonal demand. You know what I wasn’t doing during those 10 hours? Running my business. I’ve learned a thing or two since then, like how to prevent my customers (and bank account) from feeling the burden of …

Small Business Holiday Help

How TaskRabbit Helped Dragonfly Cakes Handle the Holiday Rush

Soon, the orange and black cellophane-packed aisles of your local drugstore will be replaced by the red, green, and glittery gold of another holiday shopping season. Shoppers from around the country will begin seeking out the perfect gifts for the special people in their lives, and small businesses in New York and LA, Chicago and San Francisco, Seattle and Austin, will face their busiest months of the year. That’s exactly the situation Dragonfly Cakes found themselves in last holiday season. The Sausalito bakery, which specializes in petits fours, faced a massive rush that required bringing in extra hands. That’s when TaskRabbits swooped in to save the day. Working with TaskRabbits meant Dragonfly didn’t have to spend time searching for the right people — there were many friendly, reliable, and pastry-loving TaskRabbits available. With the help of a team of dedicated TaskRabbits, Dragonfly filled their orders, satisfied their customers, and they’re looking forward to another busy season. This year, more and more businesses are looking to TaskRabbit to handle the holiday rush. If your company could …