All posts tagged: business development

Customer Service

Three ROI-Positive Strategies to Make Your Clients Feel Like a Million Bucks

As a savvy business owner, you likely have some understanding of what a customer is worth over the life of their relationship with you. Showing a little extra love now can pay off big time down the road — happy customers breed more happy customers. Here are three of the most effective (and ROI-positive) strategies to making your customers smile. Make it right. Understand that things will go wrong from time to time, but bending over backward to make it right inspires loyalty. Know what would resolve the customer’s issue, and then do a little more to wow them. If complaints aren’t common then the money you spend will preserve, and possibly boost, the lifetime value of that customer. Even in cases where you spend more than the customer is worth, you maintain a happy customer that doesn’t slam you on social networks or declare loudly to everyone in earshot that they shouldn’t bring business to you. Going above and beyond for customers can turn them into advocates for your business — leading to glowing …