Hi everyone it’s me, Steve (not to be confused with the Blue’s Clues character). Those of you who have been following the blog know that the RME crew was out in Charlestown this past Friday for Fox 25’s Zip Trip. You may also know that I had a blank stare when the reporter asked me to name the strangest errand I’ve seen because I couldn’t think of one on the spot. Thinking Fast 1, Steve 0.
In today’s fast-paced world though, you have to be able to think fast. I recently attended a webinar from @rickburnes of @hubspot on marketing through social media. The message was pretty simple: If you’re not on already, get on Facebook, Twitter, and LinkedIn. Engage your audience through blogs and videos. You have to establish a dialogue between you and your audience through what HubSpot calls “inbound” marketing. It was good stuff, but a little basic for people already familiar Twitter.
More interesting was a related blog post I found on HubSpot titled “5 Marketing Lessons from the Godfather” (especially since my friends just introduced me to the movie for the first time last week). I particularly liked lesson #5 “If You Can’t Change, You’ll be Sleeping With the Fishes.” I would like to add my own a corollary to that: “If You Can’t Change and Act Quickly, You’ll be Sleeping With the Fishes.” That’s right, with social media, you have to be quick on your feet to keep you one step ahead. You don’t wanna be blanking when that mic is in front of you. That “15 minutes of fame” has now shrunk into “140 characters of fame.” You need to make each of those characters count.
That’s why here at RUNmyERRAND we’re making our own change. You’ve heard a lot about what we’re doing, but we want to hear your thoughts. After all, we’re here to help you. We’re going to start asking you to share your experiences with us via Twitter. Just follow us at http://twitter.com/runmyerrand and send in your responses by @replying to @RUNmyERRAND. We look forward to hearing from you!