“Let the data make the decisions.” This is the position advocated by Andreessen Horowitz General Partner Jeff Jordan (former CEO of OpenTable, former President of PayPal), and an increasingly popular mantra being adopted by a broad range of companies, both small and large. Despite the tidal shift toward data-driven decision making, many companies (early stage startups in particular) find the acquisition of usable data can be prohibitively expensive. Fortunately, there does exist something of a magic bullet when it comes to decreasing the amount of resources it takes to conduct usability testing: streamlining the participant recruitment process. In the coming pages, I’ll discuss how to spend less time and money on recruiting participants. I’ll also provide details about how to deal with the most common logistical hurdles of participant staffing.