We’re more than a little obsessed with collaboration and food, so we’re positively giddy over the Good Eggs mission — to grow and sustain local food systems worldwide. In the most recent episode of Collaboratively Speaking, Leah sits down with Good Eggs CEO and co-founder Rob Spiro to talk about how the collaborative economy moves his mission forward.
Operating as a two-sided marketplace, Good Eggs connects farmers and food makers with people in their communities who are interested in eating well. By taking on administrative hurdles such as marketing and distribution, Good Eggs makes it possible for food makers and farmers to focus on their products.
Perhaps one of the most interesting parts in the conversation came when Rob told Leah about the three specific ephiphany-type moments that inspire people to eat well:
1. Expecting children. This reminds people that what you put into your body matters, big time.
2. Reading The Omnivore’s Dilemma by Michael Pollan. According to Rob, this single book is responsible for many, many sustainable eating conversions.
3. Biting into a fresh tomato and realizing the taste is so much better.