The Role (and Future) of Social Reputation


Do you know what kind of social reputation you have? Better question: do you know what social reputation is? All those ratings, reviews, stars, and badges you earn through being a stellar online citizen make up your social reputation. Maybe you’re a dynamite Airbnb host, a member of the Yelp Elite Squad, or a responsible and friendly eBay seller. However you earned your stellar rep, don’t you wish you could use it to your advantage?

In her last Huffington Post column, Leah discussed the evolution of online trust and pondered what might happen if her social reputation could follow her from one company to another. In this week’s column, “The Role (and Future) of Social Reputation,” she pushes the question a step further: What if your social reputation could replace your resume? What if it could replace your credit score? Here’s a sneak peak:

We find our homes on Craigslist, score our most treasured items with eBay, send gifts via Amazon, and order dinner through GrubHub. There’s no denying it, we’re all creatures of the Internet now. Online transactions, once relegated to leaps of faith, have evolved into our status quo. We no longer ask ourselves whether or not it’s wise to buy online. Instead, we ask whether or not it’s wise to deal with a particular person, service provider, or business.

Since I’m always looking for ways to generate even more trust in our community at TaskRabbit, I’ve been thinking an awful lot about social reputation lately. Pondering these kinds of things is a lot of fun for me, but also like second nature as I’m not just a small business owner, I’m also a consumer. I also buy things from Craigslist, eBay, Amazon, and GrubHub. I’ve got an inside view, just like you. As consumers, there are some basic things we want to know when deciding whether to transact with someone online — social reputation features help us figure these things out.

What do you think the future of social reputation holds?

jamiev2014

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