Cultivating a trusted marketplace is something we take pretty seriously at TaskRabbit, so much so that Leah decided to tackle this very topic in her latest Huffington Post column, “The Evolution of Online Trust.” She shares a bit about the efforts we make to build transparency and authenticity into the experiences of both TaskPosters and TaskRabbits, and also turns an eye toward the future by pondering what happens when online companies work together to make social reputation a currency. Here’s a sneak peak:
Trust is the mechanism that inspires people to expect good things from other people and products. Expecting good things isn’t just what keeps us coming back to brands we love, it’s what leads us to try new products and services in the first place. As an entrepreneur, it seems clear that this simple reality should fuel every decision about how to build a product, grow a community, and structure a business model. It’s foundational. We shouldn’t be asking ourselves if trust matters or how much, those things are self-evident. The only question we should have about trust should be: “How can my business inspire more of it?”
We hope you enjoy this read as much as we did. What do you think the future holds for trust in the online space?