Our founder and CEO, Leah Busque wowed and inspired the crowd at the TEDxSOMA conference a couple of weeks ago with her thoughts on how TaskRabbit is re-defining the neighborhood. (To view Leah’s full presentation, please click below.)
Coincidently, I wrote last week about how we at TaskRabbit are bringing back the neighborhood by connecting folks in a community to share their time and skills. In her TED presentation, Leah goes one step further. She describes how TaskRabbit is not only resurrecting the neighborhood but also re-defining what it means to be part of a neighborhood.
As Leah mentions in the video, people have formed communities and neighborhoods since the beginning of time. We are intrinsically collaborative and social beings; at our core, we just want to belong. Typically, neighborhood formation has relied on physical space and proximity. However, this model is changing. Neighborhoods can now be formed around specific interests, your dynamic location, or perhaps even the time of day. For example, there are online forums on almost any topic – forming a neighborhood of like-minded folks who are passionate about a particular thing.
At TaskRabbit, we are connecting people who are passionate about sharing and collaborating to get things done – in a real sense, forming a virtual and real-world neighborhood of TaskRabbits and TaskPosters. We unite people online to make real and meaningful connections offline. While location and proximity remain important, the key to this neighborhood formation is a shared commitment to working together to get things done as well as a common belief that people can once again rely and depend on others in their community.
Undoubtedly, we are on the brink of a major redefinition of community and what it means to be part of a neighborhood. This is driven in large part by new tools and technologies that are helping our neighborhoods evolve. This is how the concept of “service networking” was born. Leah imagined a world where we could leverage social, location, and mobile technologies to facilitate a trusted connection offline. Technology gives us access to a global network of people, but we can leverage technology as a local tool in connecting people offline. The key is utilizing technology to create efficiency and trust in the network.
We are building a neighborhood centered on the belief that people can once again rely and depend on others in their community. Now, that’s an idea worth spreading.