We are running LIVE with the newly relaunched and redesigned RUNmyERRAND.com … Check us out! Lots of work went into this, and I think it was all well worth it. We are now ready to really start cranking on the business. I’ve been swamped in Ruby and CSS code over the last two weeks, with a big push over the weekend to get everything in order. It will be nice to shift my focus back to the business now.
The last piece of our redesign is our logo – we need a new one, to match our hip new site! As a young startup, with bootstrapping roots, we engaged in a crowdsourcing model for logo design. The site, 99designs.com, allows you to post a contest with a prize, and then any designer can log on and make their submissions. We had almost 180 entries in 7 days, which gave us a fantastic range of options to choose from. We picked the top 5 designs and created a short survey – please participate and give us your option – Click Here to take survey.
I am a big fan of this crowdsourcing model, especially since we are a community based platform ourselves. I did a poll when we were thinking about a name change, and had an overwhelming response to keep RUNmyERRAND.com. Now, as we establish our logo, I’m interested to know what the community is thinking. I really enjoy getting the feedback and realize that the business can only benefit from keeping our community involved and engaged. Communities are strongest when everyone plays a role. – well stated from the April issue of Harvard Business Review.