Good_Eggs_Mission

How Good Eggs is Changing the Future of Local Food

Farm-to-table. Local. Organic. Sustainable. For those interested in responsible eating, the buzzwords alone can be impossible to navigate (let alone the process of actually procuring good food). Enter Good Eggs, a San Francisco startup that’s about to change the way we think about food.

Good Eggs connects farmers and foodmakers with consumers in their own communities. This means bread, eggs, produce, jam, pies, even baby food. If you can eat it, you can find it from a local producer through the marketplace at Good Eggs. You can also figure out how to cook it on their blog, The Eater’s Digest, and find farmers’ markets and other food events in your ‘hood. [pullshow]

Since sharing and eating are the two things we love more than anything here at TaskRabbit HQ, it didn’t take us long to become converts. We’re also extremely honored that TaskRabbits are helping Good Eggs make such swift progress toward a very noble vision. Rahmin Sarabi, Head of Operations and all around awesome egg, took a few minutes to chat with us about the Good Eggs mission and the future of food. Here’s what he had to say:

What’s the mission of Good Eggs and why should San Franciscans pay attention?
“Our mission is to grow and sustain local food systems worldwide. Local food isn’t new — it’s actually quite the opposite — but it’s particularly exciting right now. [pullthis]People, in large waves, are starting to recognize that their food can be healthier, tastier, and kinder to the environment. They’re cooking and sharing more meals. They’re meeting the farmer who sells their peaches. And that shift makes food more interesting, more fun, and definitely more delicious.[/pullthis]“

How does Good Eggs empower people to live better lives?
“Good Eggs is a hub for food and people. It’s the place to go to start eating better, close to home. If you’re hungry, we’ve got an online marketplace with great local farmers and foodmakers. And if you’re a farmer or foodmaker, we can help you sell your goods online and ease many of the administrative hassles of running your own food business.”

How do TaskRabbits help you achieve your mission?
“Many of the foodmakers on Good Eggs already have innovative delivery models, like delivering by bike, but scaling can be a real challenge. Turns out pedaling across the Bay Bridge is generally frowned upon. Thanks to our partnership with TaskRabbit, we’re working to make it easy for foodmakers to add additional delivery drivers where and when they need them, while ensuring a quality experience for their customers.”

How do you envision the future of work within the food industry?
“We’re working toward a future where local farmers and foodmakers have more time and resources to focus on what they do best; making great food. With services like TaskRabbit enabling distribution, efforts like ours at Good Eggs reducing administrative and marketing challenges, and the growing awareness of the value of eating locally, we think it’s a great time to be a budding food maker.”

How about the future of eating?
“For eaters, the future promises better, more convenient access to delicious food made with integrity. Whether it’s a custom CSA-style box with dinner and fresh produce delivered right to your home, or the ability to pick up fresh bread from a local baker at your office, there are going to be plenty of options for eating well.”

Why’d you decide to get involved with Good Eggs?
“As an impact-minded entrepreneur, I was inspired by the mission, scale of ambition, and stellar team at Good Eggs. It’s humbling to work with such talented people daily and design solutions for the folks at the front lines of local food. The team lunches ain’t too shabby either.”

You guys posted an awesome Task for a TaskRabbit to move a bunch of hay from Golden Gate Park to the Mission District. What’s the deal with that?
“You’ll have to come visit us at the La Cocina SF Street Food Festival this weekend to find out!”

Follow @Rahmin and @GoodEggs on Twitter. 

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