TaskRabbit Pivots Business Model to Become Tech World’s First On-Demand Puppy Delivery Service

Australian Shepherd Pail From TaskRabbit's On-Demand Puppy Delivery Service Pilot Program

San Francisco — March 30, 2012 —  Today TaskRabbit, the San Francisco based peer-to-peer marketplace and pioneering service network, announced its intention to pivot to providing services exclusively in the on-demand puppy delivery space, beginning April 1. The decision comes on the heels of months of exhaustive A/B testing, user focus groups, and customer surveys which conclusively revealed that 97% of TaskPosters value prime puppy cuddling time over increased life efficiency and productivity.

“This new information underscores what I’ve been saying all along: a pail full of puppies is the fail-proof way to scale a growing startup,” says Kobe Busque, TaskRabbit’s Chief Inspiration Officer. “Until recently, assembling Ikea furniture was the most popular Task users posted to the service. However, the first quarter of 2012 saw a steep increase in puppy delivery Tasks, indicating a prime environment for leaning into the PaaS (puppies as a service) space.”

TaskRabbit intends to tailor the puppy delivery experience to the unique tastes of its local markets while creating new revenue streams. In San Francisco, TaskRabbit has forged strategic partnerships which yield prime puppy pail advertising space to the city’s food truck coalition and several local puppy rescues. The city of Austin has agreed to provide dedicated parking spaces in key neighborhoods for TaskRabbit’s new fleet of pedicabs, which have been retrofitted as puppy delivery vehicles and also offer advertising space. New city-specific initiatives will be rolled out in other markets throughout the fiscal year.

About TaskRabbit
TaskRabbit is a peer-to-peer marketplace dedicated to on-demand puppy delivery. By harnessing the latest social, mobile, and location-based technologies, we connect individuals and businesses (TaskPosters) with a vetted community of enthusiastic and skilled micro-entrepreneurs (TaskRabbits) to streamline the puppy cuddling process. As a pioneer in service networking, TaskRabbit is helping to usher puppy delivery into the collaborative consumption movement.

About Puppies
Puppies are highly social and adorable animals, a leading source of uncontrollable joy and delight, with a cuddle presence on all seven continents.

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